Business Challenge
Kinecto helps companies develop, implement and measure marketing campaigns through permission based digital messaging. More than 50% of European marketers employ digital marketing strategies. Overall, more marketers use e-mail (31%) than any other online marketing activity.

Kinecto wanted to develop 'Kinecto Permission Marketing', a business-to-business (B2B) solution that provides digital marketing solutions to businesses or marketing departments through a web-based interface. Kinecto's vision was to capitalize on the power of the Internet and to expand opportunities for companies to marketize and measure results while driving costs out of the process.

The 'Kinecto Permission Marketing' solution would have to include marketing campaigns management, subscribers management and mail tracking. This would allow comprehensive campaings followed by client filtering and coordination of further services. Kinecto envisioned a self-service interface for companies, greatly streamlining what previously had been a manually intensive process.


The Solution
Kinecto chose BYTE Development to tackle this highly complex challenge due to our expertise in enterprise application architectures and web-based services. This web-based application required a world-class infrastructure with the ability to scale and support a wide variety of international users. Security, performance, robustness and maintainability were essential. Kinecto even made strong request regarding technologies to be used, with respect to maintenance cost and ease for the entire solution after deployment.

BYTE Development complied and developed a fully portable and modular solution, utilising PHP scripting language for business logic tier and MySQL as repository. Proprietary solutions were developed for e-mail tracking, based on SMTP specifications.

After a few weeks of development, light reengineering was required to fulfill some new requests Kinecto made: two-level internationalization, higher flexibility regarding client-customized data used in the application, and an improved mechanism for data imports from external sources. The first deliverable supported a large amount of features but offered very little support for application administration. This aspect was covered by the second release, featuring web-based interface for extensive client administration and of course a lot of improvements for the application itself.


The Results
The new digital marketing system implemented by BYTE Development has streamlined operations for Internet-based marketing and eliminated major bottlenecks in the process that Kinecto Permission Based Marketing automated and enhanced.

Our company policy to remain open to client requests during the entire development process, while not compromising design quality, produced valuable results. For instance, more functionality was accomodated into the final application by means of enhanced modular design and code reuse. Also a number of interesting features that in the original project design were not requested have found their place in the final solution.